Neighbourliness was maintained virtually

Olavi Uusivirta esiintyi Satamahulinoilla vuonna 2020.
Olavi Uusivirta was one of the artists preforming at Satamahulinat.

The operations of the Port of Helsinki are important for the whole of Finland, but the Port is most tangibly visible and influential in Helsinki, where both the cargo and passenger ships arrive. The Port is and wants to be part of the community in Helsinki.

For this reason, the Port engages in a close dialogue with its key interest groups. One form this dialogue takes are regular meetings with residents’ associations in all districts neighbouring the Port’s locations: Vuosaari and the southern districts of Helsinki.

  • In 2020, two meetings with residents of the southern districts were held in person. All other meetings were held online due to the COVID-19 pandemic.

Satamahulinat event moved online

  • The Satamahulinat event was also moved online. Satamahulinat, which has been held in Jätkäsaari since 2015, is a free event for the whole family, offering a programme with popular artists, music, children’s culture and entertainment.
    The virtual event was followed by almost 4,500 viewers on their own devices, which is the visitor record for Satamahulinat. The event garnered only positive feedback from the viewers.
  • The Port of Helsinki’s traditions in the Jätkäsaari neighbourhood also include the twice-yearly cleaning afternoon, with the people of the Port collecting rubbish between West Terminal and Huutokonttori. This event was successfully organised in the late summer of 2020, even though many events planned had to be postponed to the coming years due to the COVID-19 pandemic.

Port’s reputation improved

Being a good neighbour to the people of Jätkäsaari is important to the Port, since the Port’s operations have a strong presence in their daily lives. To obtain information backed by research on the attitudes of this interest group, the Port has been measuring its reputation and interest group support correlating with it among the residents of Jätkäsaari since 2016. The research has been conducted with the Reputation&Trust model four times, in 2016, 2017, 2019 and 2020.

  • The Port’s reputation among the people of Jätkäsaari increased from 2019 to 2020 and is now at 3.45. In the Reputation&Trust survey, the lower limit for a good rating is 3.50, so the assessment of the people of Jätkäsaari on the Port is now very close to this limit.